Year Two. Year 19.
Today marks the 2nd anniversary of the incorporation of The #HT40 Foundation, on the day HT40 would have turned 19. It’s a day we will always celebrate, not for the numbers themselves, but out of gratitude and love for the young man that inspires us.
We’ve come a long way in just a short time, because the idea he gave us is so relatable and true. The enormous power of the simplest gestures. A hand on a shoulder - a moment of celebration, encouragement or consolation - we all understand what it means, but we’re also equally capable of extending and receiving it.
And that is the goal of this whole thing. To inspire and empower everyone to share that simple moment with as many people as possible. To look after one another to the point it’s second nature.
A Snapshot of 2024
And it is thanks to all the supporters and Shoulder Checkers out there that we’ve reached so many people. In the last year we’ve:
Partnered with NHL, PWHL and AHL franchises up and down the east coast with a trip to the west coast lined up for March
Created formal corporate partnerships with leading local and national business in categories as diverse as our audience
Reached millions with our message across social channels, through influencers and sports leagues and IRL across NYC with dedicated (donated) billboards focused around Times Square
Rang the Nasdaq Opening bell to coincide with our Times Square activation (it is actually a button on a screen…)
Not to mention the 2nd Annual Shoulder Check Showcase that was fire! Check out the recap film below.
More importantly, we’re transcending messaging and creating meaningful engagement:
Tens of thousands of people have placed hands on each other’s shoulders and made the commitment to “Reach Out, Check In and Make Contact.” And by next weekend that number will in fact be over 100,000
50 youth hockey programs and counting have made the commitment a part of their team culture
Run year-long pilot programs in middle schools, bespoke to their student bodies and the unique needs of their communities
Engaged High Schoolers throughout New England and now across Western Pennsylvania, through athletic departments and non-sports programs alike. Over 20 high schools and counting.
Brought the Shoulder Check to the university level both on the ice, on the field, but also in the classroom through an adjunct professorship
In the coming days we’ll be announcing our new board members and plans for the year ahead. We’ve locked in July 24th, 2025 for the 3rd Annual Shoulder Check Showcase. And there is so much more to come. But that is for another day.
In closing on this day, we’re sharing a portion of a letter written for Hayden. For anyone who knew him, there is no doubt it will ring as true as the idea he inspired.
A Tribute to HT40
Shoulder Check In Action!
